New Jersey is a popular spot for tourists, attracting more than 110 million in 2022. Nestled on the coast of the state, Avalon boasts stunning sea views and a host of fun cultural events.
Despite the large number of visitors, attracting guests in the off-season can be hard. You need to make sure as a property owner that your home stands out if you want to get bookings.
This article provides some top landlord tips for boosting your vacation rental occupancy. Follow them, and you'll see your vacation home bookings growing in no time!
Offer a Great Deal
Traveling can often be expensive, even if you are only traveling within the state. So offering guests a great price on their accommodation will sweeten the deal.
Look at the seasonal patterns and offer promotions during quiet times of the year. You can do this with discounts or packages depending on the length of their stay.
You can even reward repeat visitors, so they might come back again next year!
Another option is to partner with local restaurants and businesses to offer discounts. Tenants will appreciate experiencing the local cuisine and shops, whilst saving some cents.
Embrace Vacation Rental Marketing
Developing an engaging online presence is essential in the modern real estate market. If you don't make use of tools like social media, mailing lists, and house listing sites, you'll fall behind.
Ensure your property listing is high-quality and looks appealing. Get some professional photos taken of the property and update the description. Highlight any interesting features about the house, as well as the local area.
Create a compelling social media presence to reach a wider audience. Post regular photos and updates of the property to get potential guests engaged.
Create a Welcoming Experience
Being a vacation host means you need to find ways to make your tenant's stay memorable. Add thoughtful touches, like fresh flowers and a welcome note on arrival.
You can also provide a helpful guidebook of the local area. Fill it with your own personal recommendations and favorites. This way you can improve their overall experience of Avalon!
Providing extras like basic foodstuffs, toiletries, and beverages can go a long way. Also, update your technology and furniture to provide an engaging and comfortable stay.
Clear communication is the foundation for happy tenants. Respond to questions quickly and always focus on going the extra mile. If you find it hard to manage your time and get back to tenants promptly, hire a property management company.
A property manager can take over the tenant-facing parts of your role as a landlord. This way you can guarantee good response times and knowledgeable, comprehensive answers.
Master Attracting Guests in the Off-Season
Remember, guests traveling during off-peak times are usually searching for an authentic experience. They want to feel relaxed and enjoy everything Avalon has to offer.
By adopting these tips, you shouldn't have problems attracting guests in the off-season.
Here at PMI Saltwater, we are experts in filling tenant vacancies all year round. We offer a range of property management services designed to develop your business.
We are confident that working with us will grow your booking numbers. So, book your free consultation with us and start your real estate journey today!